Hi, I’m Audriana Fedrigon, founder of Confident by Choice Coaching , but most people just call me Audri!

I know what it’s like to start a fitness journey, to quit more times than I can count, to finally lose that 10 pounds just to gain it back, and to wonder if lasting change is really possible. I’ve been there! After losing 50 pounds and transforming my own life, I discovered what truly works: creating balance, building confidence, and finding joy in the process.

Now, I help others do the same. As a fitness and nutrition coach, I’m here to help you build a lifestyle that fits YOU - not the other way around. Alongside coaching, I work full-time in my family’s business and run the MKE Fit Fair, an event that brings the community together through health, fitness, and FUN.

Since I juggle so many hats, I understand the reality of balancing work, life, and personal goals. That’s why my approach focuses on sustainable routines, real-life flexibility, and helping you feel proud of your progress - inside and out.

I believe in the power of one choice - the choice to start, to keep going, and to bet on yourself. That’s what “Confident by Choice” is all about.

When I’m not coaching or hosting events, you’ll find me training for my next race, running with the local run clubs, at the farmers market sipping way too much caffeine, or hanging out with my two big goldendoodles 🐾.

My mission is simple: to show you that you’re capable of more than you think. My goal is to help you lose weight and build confidence by making fitness fun and sustainable.

You can get the life and results you have always dreamed of. Lets put in the work, together.

🤍 Audri